ISO 20252:2019 Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

ISO 20252:2019 Market Research Certification for Oman and Saudi Arabia

ISO 20252:2019 establishes the global standard for market, opinion, and social research organizations in Oman and Saudi Arabia, defining requirements for ethical data practices, methodological transparency, and reliable insights aligned with Oman's National Centre for Statistics and Information (NCSI) standards and Saudi Arabia's General Authority for Statistics (GASTAT) regulations. This certification ensures research services support evidence-based decision-making for Oman Vision 2040 and Saudi Vision 2030 initiatives.

Core Requirements for Gulf Research Organizations:
Methodological Integrity: Implement research designs compliant with Oman NCSI survey protocols
Ethical Compliance: Adhere to Oman Personal Data Protection Law and Saudi PDPL regulations
Process Transparency: Document methodologies for Oman government tenders and Saudi social impact studies
Quality Assurance: Establish verification procedures for data from Omani households and Saudi consumer panels

Strategic Applications in Oman and KSA:
Public Policy Research: Support Oman Tanfeedh economic diversification analysis
Commercial Insights: Market studies for Muscat retail developments and Riyadh economic zones
Social Impact Measurement: Community needs assessments across Oman's governorates
Data Analytics: Tourism trend research for Oman Ministry of Heritage and Saudi Red Sea Authority

Certification Benefits:
Regulatory Acceptance: Meet Oman NCSI accreditation requirements and Saudi GASTAT reporting standards
Client Confidence: Secure contracts with Oman Ministry of Economy and Saudi Vision 2030 implementation teams
Cross-Border Recognition: Enable GCC research partnerships through mutual accreditation
Operational Consistency: Standardize multi-wave studies across Omani and Saudi markets
Cultural Compliance: Demonstrate respect for Omani tribal diversity and Saudi regional norms

Oman-KSA Implementation Priorities:

  • Questionnaire Design: Culturally appropriate instruments for Omani and Saudi respondents
  • Data Collection: Mobile survey systems for remote communities in Dhofar and Asir regions
  • Quality Validation: Adopt Oman NCSI data verification protocols
  • National Vision Alignment: Connect research to Oman 2040 priorities and Saudi Vision 2030 KPIs

Sector-Specific Implementation:
Government Research: Census operations under Oman NCSI and Saudi GASTAT oversight
Healthcare Studies: Patient satisfaction research complying with Oman MOH regulations
Tourism Analytics: Visitor experience tracking for Salalah destinations and Saudi Red Sea Project
Retail Insights: Consumer behavior monitoring in Muscat City Centre and Riyadh Boulevard

ANS Certification Process:

  1. Gap Analysis: Review against Oman NCSI Technical Specifications
  2. Certification Audit: Conducted by assessors with Gulf research experience
  3. Surveillance: Annual review of fieldwork quality controls

Regional Research Challenges Addressed:

  • Oman: Geographic coverage across dispersed populations
  • KSA: Large-scale survey implementation for gigaprojects
  • Shared: Cultural sensitivity in conservative communities