ISO 20252:2019 Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

ISO 20252:2019 is an internationally recognized standard for organizations involved in market, opinion, and social research, including insights and data analytics. It establishes a framework for managing and delivering high-quality research services while ensuring ethical practices, transparency, and consistency. This standard defines vocabulary and service requirements to standardize processes across the research industry, promoting trust and confidence among clients and stakeholders.

The standard covers key areas such as project management, data collection, processing, analysis, and reporting. By adhering to ISO 20252:2019, organizations can demonstrate their commitment to delivering reliable and accurate research outcomes that meet the highest global standards.